Explore the experiences created by our global network of camps and programs that inspire joy and belonging for children with serious medical conditions and their families.
abercrombie kids Gives the Gift of Character This Holiday Season
abercrombie Kids’ exciting campaign celebrates adventure, creativity, and character—featuring campers from SeriousFun Children’s Network who remind us all what it means to embrace life with joy and optimism!
New Albany, Ohio, November 1, 2016
abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE:
ANF), introduces its newest marketing campaign, one that celebrates
adventure and a youthful spirit. The campaign features kids who
exemplify great character and creative expression, including campers
from SeriousFun Children’s Network.
SeriousFun Children’s Network is a global community of 30 camps and
programs where children with serious illnesses experience the magic of
camp free of charge. During their time at camp, the kids discover joy,
confidence, friendships and a new world of possibilities, away from the
hospitals and doctor appointments that regularly interrupt their
childhood.
Abercrombie & Fitch Co. has been connected to SeriousFun since
2011 and was proud to announce its five-year, $15 million commitment to
the charitable organization earlier this year. The partnership focuses
on creating opportunities for kids to build their self-esteem and look
at the world in an optimistic and hopeful way. With support from
SeriousFun, abercrombie kids cast five campers in the campaign and their
engaging, humorous, and endearing personalities truly shine through.
With support from SeriousFun, abercrombie kids cast five campers in the campaign and their engaging, humorous, and endearing personalities truly shine through.
“Our
teams were fortunate to work with the campers from SeriousFun and it
was a great opportunity for us to capture them having fun expressing
themselves, playing, and just being kids away from their routine doctor
appointments and hospital visits. With these kids, the only thing bigger
than their smiles is their character,” said Stacia Andersen, Brand
President of Abercrombie & Fitch and abercrombie kids.
To help gift the SeriousFun camp experience to more children,
customers can donate or round up their purchase at the register in all
US abercrombie kids and Abercrombie & Fitch locations now through
December 31st, 2016.
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About Abercrombie & Fitch
Abercrombie & Fitch
Co. is a leading global specialty retailer of high-quality, casual
apparel for Men, Women and kids with an active, youthful lifestyle under
its Abercrombie & Fitch, abercrombie kids and Hollister Co. brands.
At the end of the second quarter, the company operated 744 stores in
the United States and 182 stores across Canada, Europe, Asia and the
Middle East. The company also operates e-commerce websites at
www.abercrombie.com and www.hollisterco.com.
About SeriousFun Children’s Network
SeriousFun Children’s
Network is a global community of 30 camps and programs serving children
with serious illnesses and their families, always free of charge.
Founded by Paul Newman in 1988, SeriousFun has served more than 732,000
children and families from more than 50 countries. Each member camp is
an independent, not-for-profit organization dependent upon private
funding to serve all children at no cost to their families. To learn
more about SeriousFun, visit www.seriousfunnetwork.org.
Oxygen Tubes and Zip Lines: Redefining Possibilities at Camp
Laughter, zip-lining, and life-changing experiences—this isn’t a dream, it’s what happens when medical expertise meets boundless possibility. Dr. Laura Blaisdell reveals a remarkable weekend at The Painted Turtle.
From Camper to Mentor: Violet Zulu’s Inspiring Camp Hope Journey
From camper to mentor, Violet Zulu reflects on how Camp Hope Malawi helped her build resilience and self-acceptance—and how she now pays it forward, creating lasting change for others facing similar challenges.
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The 2024 International AIDS Conference underscored the importance of equity and integration in healthcare. Discover how SeriousFun’s holistic camp programs are setting a new standard for global health interventions.