Explore the experiences created by our global network of camps and programs that inspire joy and belonging for children with serious medical conditions and their families.
Abercrombie & Fitch Co. announces $15 Mil commitment to SeriousFun!
With a $15 million pledge, Abercrombie & Fitch strengthens its dedication to SeriousFun Children’s Network, supporting kids with serious illnesses through camp programs. Find out how you can be a part of this impactful journey.
Abercrombie & Fitch Co. announced earlier today its five year, $15 Million commitment to SeriousFun Children’s Network. The announcement marks the start of a deeper relationship with SeriousFun, as Abercombie’s link to the organization dates back to 2011.
In the last five years, company associates have volunteered more than 7,000 hours at Flying Horse Farms, a SeriousFun camp located just 45 minutes from the retailers’ headquarters in Columbus, Ohio. They have trained and served as camp counselors and redesigned and painted the “WellNest”, camp’s medical center, to make it more welcoming for the campers. Driven by a groundswell of associate enthusiasm for camp, Abercrombie & Fitch’s partnership with Flying Horse Farms has expanded into one with the entire SeriousFun Children’s Network.
“Our associates are passionate about this partnership and our further commitment to SeriousFun will allow even more opportunities for them to get involved in camps throughout the world. We wholeheartedly believe in the wonderful work that is occurring throughout the SeriousFun network and we are thrilled to provide more support to the organization in the coming years.” said Fran Horowitz, President & Chief Merchandising Officer of Abercrombie & Fitch Co.
To kick off this committed partnership, Abercrombie & Fitch, Abercrombie Kids and Hollister, will launch camp-inspired t-shirt collections in stores and online starting this week, just in time for summer! All sales from the merchandise will benefit SeriousFun Children’s Network. In addition, for the next month customers can round up their purchase to the nearest dollar in all US stores, and all donations will support SeriousFun.
Al Roker Visits Camp to Celebrate Paul Newman’s Legacy of SeriousFun
This week on the TODAY Show, Al Roker took a meaningful detour from Studio 1A to visit Double H Ranch, the SeriousFun camp in Lake Luzerne, NY. Joined by SeriousFun ambassador Clea Newman, Al got a firsthand look at how Paul Newman’s vision continues to thrive—bringing joy, belonging, and confidence to children living with serious…
Character, Courage, and Camp: Empowering Youth Through Leadership
We’re excited to share the results of a newly completed joint research initiative between SeriousFun Children’s Network and the American Camp Association (ACA):“Promoting Character in Counselors: Training Programs for Medical Specialty Camps.” Supported by the John Templeton Foundation, this groundbreaking project has advanced the field of youth development by exploring how character strengths can be…
Giving Day 2025: Helping Kids Soar Beyond Limits at SeriousFun Camps
On May 20, 2025, SeriousFun Children’s Network celebrated Giving Day with the powerful theme “Soaring Beyond Limits.” This annual event raised crucial unrestricted funds and boosted awareness of the organization’s global network of free camps for children living with serious medical conditions. From heartwarming stories like Alejandro’s—who conquered the zipline despite pulmonary hypertension—to awe-inspiring moments…
