Explore the experiences created by our global network of camps and programs that inspire joy and belonging for children with serious medical conditions and their families.
Abercrombie & Fitch Co. announces $15 Mil commitment to SeriousFun!
With a $15 million pledge, Abercrombie & Fitch strengthens its dedication to SeriousFun Children’s Network, supporting kids with serious illnesses through camp programs. Find out how you can be a part of this impactful journey.
Abercrombie & Fitch Co. announced earlier today its five year, $15 Million commitment to SeriousFun Children’s Network. The announcement marks the start of a deeper relationship with SeriousFun, as Abercombie’s link to the organization dates back to 2011.
In the last five years, company associates have volunteered more than 7,000 hours at Flying Horse Farms, a SeriousFun camp located just 45 minutes from the retailers’ headquarters in Columbus, Ohio. They have trained and served as camp counselors and redesigned and painted the “WellNest”, camp’s medical center, to make it more welcoming for the campers. Driven by a groundswell of associate enthusiasm for camp, Abercrombie & Fitch’s partnership with Flying Horse Farms has expanded into one with the entire SeriousFun Children’s Network.
“Our associates are passionate about this partnership and our further commitment to SeriousFun will allow even more opportunities for them to get involved in camps throughout the world. We wholeheartedly believe in the wonderful work that is occurring throughout the SeriousFun network and we are thrilled to provide more support to the organization in the coming years.” said Fran Horowitz, President & Chief Merchandising Officer of Abercrombie & Fitch Co.
To kick off this committed partnership, Abercrombie & Fitch, Abercrombie Kids and Hollister, will launch camp-inspired t-shirt collections in stores and online starting this week, just in time for summer! All sales from the merchandise will benefit SeriousFun Children’s Network. In addition, for the next month customers can round up their purchase to the nearest dollar in all US stores, and all donations will support SeriousFun.
Clea Newman on Her Father’s Legacy in The Irish Times
Clea Newman, SeriousFun Children’s Network Ambassador and daughter of SeriousFun founder Paul Newman, recently spoke with The Irish Times about her father’s playful spirit, his lifelong commitment to giving back, and the joy that sparked a global network of camps. “He was kind of like a big kid himself. He loved to just play with…
From a Cabin in the Woods to the Hallways of a Hospital, Study Finds SeriousFun Delivers the Same Powerful Impact
In April 2025, researchers from Dublin City University, University College Dublin, and King’s College London published an independent study titled Exploring the Conceptual Value of Different Programme Models in SeriousFun Children’s Network. Funded by SeriousFun and Takeda Pharmaceuticals, the study set out to answer a powerful question: What makes each SeriousFun program format truly valuable…
Al Roker Visits Camp to Celebrate Paul Newman’s Legacy of SeriousFun
This week on the TODAY Show, Al Roker took a meaningful detour from Studio 1A to visit Double H Ranch, the SeriousFun camp in Lake Luzerne, NY. Joined by SeriousFun ambassador Clea Newman, Al got a firsthand look at how Paul Newman’s vision continues to thrive—bringing joy, belonging, and confidence to children living with serious…
